Deconstructing the Romney Campagin and what went wrong.
These are the vote totals from the 2008 election
Obama received 69,446,897 votes
McCain received 59,934,814 votes
But in 2012
Obama received 59,925,396
Romney received 57,245, 739
This shows that clearly the bloom was off the Obama rose from four years ago. Over ten million fewer people voted for Obama the second time around for Obama, and Romney received over two million few voters then who voted for McCain. If Romney could have exceeded the McCain turn out, the election results may have been different for him. Sean Trende at Real Clear Politics posted a story entitled "The Case of the Missing White Voters". Eight million fewer white voters voted in this election. It was reported over the last few years that Obama was losing major support among white voters, so it does make sense why Obama had such a huge drop off from 2008. So as much as the chattering class wants to make issue about the minority turnout and the GOP, it really would have been small if the same amount of whites voted then in 2008. I've said as did others last year around the beginning of the GOP primaries that Romney would have a problem energizing the conservative base. The rule of politics is to 1. Capture your base 2. Expand your base 3. Win over independents to get the majority. The Romney camp just assumed that it had conservatives and the Tea Party vote locked up, it didn't, because they didn't like Obama. I've talked to conservatives who told me that there wasn't a dime's worth of difference between Romney and Obama. To a certain degree, they were right. So if others also believed that on the right, what was the incentive to get energized about Romney?Conservatives were doubting whether Romney would indeed repeal Obamacare if he won. Other issues with Romney was that he focused way to much on saying he would create jobs. He never spent any time talking about how bad Obamacare would be once fully implemented. That should have been one of the core issues of his campaign. Gas Prices and inflation should have been another, again barely touched. The strategy for the Romney team to not spend money early on in battle ground states was beyond dumb. They figured that Obama would spend most of his money early on, and he wouldn't be able to counter a last minute onslaught of Romney ads. The problem with that strategy is that Obama had months to create a false picture about Romney in those swing states. You only get a first chance to make a first impression. That is why people were so shocked at how good Romney did during his first debate. He came off as not appearing as the monster the Obama team depicted him as in their marketing campaign. Oh wait, I have one more to add. The Romney campaign actually suppressed it's own voters due to technical difficulties on election day with it's get out the vote system.
All of this doesn't matter now anyways, but it's best to learn from the mistakes of history so that they aren't repeated again in 2016.